We made it our mission to design versatile bags and accessories for creative equipment that are not only functional, but also beautiful. To support creatives in realizing their next idea.


Social media is shaping our everyday lives. With that, we can see a magnitude of new creative professions that require professional camera equipment in order to produce high-quality digital content. In addition, appearance plays a significant role, especially in fashion professions.

Coming from the creative industry with a focus on photography and content creation, we realized how difficult it is for creative professionals to find camera bags and other creative essentials that are not only functional but also beautiful

Our founder

Get to know our Founder: Djulia Flach

She sat down with Rebecca Tembo from the Designer2Designer Podcast and shared her inspiring journey creating the brand Jeewl. Listen to the Podcast episode and get a look behind the scenes.

Listen on Spotify